Evidence, explained clearly
How Greg's website audits work.
An SEO and AEO website audit turns website evidence into a prioritized plan. Greg checks how clearly search engines, local listings and selected AI answer tools can understand a business, documents what he finds and explains what to improve next.
- 01Choose the right audit
- 02Confirm the evidence
- 03Review the website
- 04Prioritize the findings
- 05Receive the report
Start with the right scope
Two audits, two useful starting points.
Both audits cover SEO, local-search foundations and AEO. The difference is the number of pages, the evidence available and the depth of the implementation guidance.
Website Starter Audit
$149 CAD
A focused review for a business that wants a practical first look without sharing private accounts.
- Up to five public website pages
- One relevant competitor
- Public website evidence only
- PDF and matching HTML report
- Delivery within one to two business days
Comprehensive Website Audit
$749 CAD
A deeper review for a business ready to plan and organize more substantial website improvements.
- Up to 30 website pages
- Discovery call after purchase
- Agreed public and private evidence where useful
- Step-by-step guidance and proposed copy where relevant
- Implementation roadmap and confirmed delivery date
Clear evidence boundaries
Greg checks what can be verified.
Public evidence
No account access required.
The Starter Audit uses pages and information available to any visitor or search system. It does not require access to analytics, Google Search Console or the website's content management system.
Agreed evidence
Useful private data, when available.
For a Comprehensive Audit, the discovery call identifies whether private sources would answer an important question. Access, scope and responsibilities are agreed before those sources are used.
What the review covers
Connected checks, not a generic score.
The review follows the evidence available for the selected audit. Findings are explained individually so an owner can see what was checked, why it matters and how confident the recommendation is.
Search foundations
Page titles, descriptions, headings, internal links, crawl signals and other technical basics that help search engines find and interpret useful pages.
Content clarity
Whether important pages clearly explain the business, services, location, audience and next action in language customers can understand.
Local visibility
Public location, service-area and business information that should remain clear and consistent across the website and relevant profiles.
AI-answer observations
Dated prompts in selected AI answer tools, including whether the business, a competitor or neither appears and which public sources are visible.
Competitor context
A relevant comparison that shows where another business presents clearer, more complete or easier-to-verify information.
Practical next steps
Recommended content, structured data and technical changes, separated into work an owner may handle and work that may need specialist help.
The five-step process
From request to useful report.
The process keeps the scope visible, the evidence traceable and the recommendations tied to a practical decision.
- 01
Choose an audit and describe the problem.
Select the Starter or Comprehensive Audit, complete the intake form and continue to secure Stripe Checkout. The intake gives Greg the website, business details and the main concern to investigate.
- 02
Confirm the scope and evidence.
The Starter Audit begins with the submitted public pages. The Comprehensive Audit begins with a discovery call to confirm the useful pages, available evidence, final scope and delivery date.
- 03
Inspect, compare and document.
Greg records the relevant page evidence, checks the connected SEO and AEO questions and compares a relevant competitor where included. Observations are kept separate from assumptions.
- 04
Prioritize the work.
Findings are ordered by their importance to visibility, clarity and the customer journey. The report distinguishes meaningful foundations from optional refinements so the next step is not buried.
- 05
Deliver the report and recommend what comes next.
You receive an owner-friendly PDF and a matching HTML report. Comprehensive Audits also include step-by-step guidance and an implementation roadmap across the agreed scope.
What an audit can establish
A clearer baseline, not a guaranteed outcome.
An audit can document the current public evidence, identify gaps, establish selected search and AI-answer observations and recommend improvements. It cannot guarantee rankings, traffic, leads, sales, AI mentions or citations because those outcomes also depend on competitors, platforms, customer behaviour and future changes.
After delivery
The report belongs to you.
Use the recommendations yourself, share them with your existing developer or discuss future implementation support with Greg. Monthly Progress Updates are available after an audit has established a baseline and the reporting scope has been agreed.